Top 5 Photography Apps in South Africa Q1 2022

The first quarter of 2022 saw interesting trends in the performance of the top 5 photography apps in South Africa. Here’s a closer look at how these apps fared based on data from Sensor Tower.

FaceApp: Perfect Face Editor from FaceApp Technology Ltd experienced a peak in weekly revenue at the end of December with approximately $9.1K. However, revenue saw a general decline through January and February, before rising again to around $8K by the end of March. Weekly downloads started strong at 14.5K in the last week of December but gradually decreased to about 4.4K by the end of March. Active users also followed a similar trend, starting at 105.7K and dropping to 55.3K by the end of the quarter.

Picsart: AI Photo Video Editor from PicsArt, Inc. saw weekly revenue peaking at $8.4K in the first week of January, then fluctuating between $4.4K and $6.5K throughout the quarter. Downloads had a notable increase at the beginning of January, reaching 19.6K, but gradually decreased to 8K by the end of March. Active users remained relatively stable, fluctuating around the 230K mark throughout the quarter.

GuruShots: Photo Game from GuruShots Ltd. had a more volatile performance. Weekly revenue fluctuated between $1.1K and $1.7K throughout the quarter. Downloads showed an initial increase in January, peaking at 3.9K in the third week of February, but then dropped significantly to just over 100 by the end of March. Active users mirrored this trend, starting at 429 at the end of December, peaking at 2K in February, and then falling to 362 by the end of March.

Lightroom Photo & Video Editor by Adobe maintained a steady revenue flow throughout the quarter, with weekly revenue ranging from $3.5K to $5.3K. Downloads were fairly consistent, averaging around 7K per week, with a slight increase in mid-March. The number of active users showed little variation, staying close to 150K throughout the quarter.

Finally, Facetune: AI Hair/Photo Editor from Lightricks Ltd. had a varied performance in terms of weekly revenue, peaking at around $6.7K at the end of December and experiencing fluctuations throughout the quarter to end at approximately $5K in the last week of March. Downloads were relatively low, starting at 7.8K in the last week of December and dropping to 3K by the end of March. Active users saw a decline from 20.3K at the end of December to 13K by the end of March.

For more detailed insights and trends, visit Sensor Tower's website.